| 翻訳と辞書 |
| Guinness Black Lager ： ウィキペディア英語版 |
Guinness Black Lager
Guinness Black Lager is a black lager being trialled in Northern Ireland and the United States by Diageo, and in Malaysia by Guinness Anchor Berhad, under its Guinness brand name. Test marketing began in March 2010.
==Market==
The new product is aimed at young men who prefer chilled, bottled lagers to pints of beer. Guinness believes there are lager drinkers that may be interested in a dark beer but not their famous but heavy stout. It is being sold in 330 millilitre bottles for six to nine months in Northern Ireland, as a test market for Europe, and in Malaysia〔 to see whether there are opportunities for the product elsewhere. In Malaysia, the beer will be known as Guinness Premium Beer. It will be offered at a comparable price to other premium lagers. The move follows previous attempts by Diageo to boost sales by introducing variations of Guinness stout. In 2005, the company sold Brew 39 in bars in Dublin and before that it introduced Guinness XXX Extra Strong, Guinness Gold. If the beer sells well during its trial, it will be introduced to other markets in Ireland, Europe and the U.S.
Guinness Black Lager is currently available in Australia, Canada and in select areas in the USA, including Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Illinois, Iowa, Indiana, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nebraska, New Hampshire, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, Tennessee, Texas, Vermont, Virginia, Washington, West Virginia, Wisconsin, and Wyoming.
In July 2012, Black Lager was launched into the Republic of Ireland market, available in packs of 4 X 330 ml bottles.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「Guinness Black Lager」の詳細全文を読む
スポンサード リンク
| 翻訳と辞書 : 翻訳のためのインターネットリソース |
Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.
|
|